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On the World Wide Web, people have a really short attention span. This is quite common knowledge, but this knowledge alone doesn't do much to bring in potential customers as slow loading pages often result in high bounce rates. Website owners have to work for an easily distracted audience by providing a clean design and properly formatted web content that will grab and keep their attention hooked to your page. You need to make it as easy as possible to navigate a host of various kinds of pages or fulfil targeted actions.
Slow loading websites are the worst of all problems most websites often come across, and this could be costing you through the loss of potential customers. Media like images with a large size and embedded videos can slow down the page load time. If you continue to have a high bounce rate, use the page speed checker tool to check your page speed.